Top 5 Retail Solutions Companies in France – 2022

In the quagmire of the pandemic, retail CIOs are prioritising growth and customer experience. The retail and brand industries are adopting new technologies, such as Web 3 and Metaverse, that are driving the ever-changing realm of retail. These emerging technologies are empowering retailers to gauge consumer opinion before mass production and offer them an augmented, integrated, and seamless connection with brands.

Research by McKinsey reveals that 52 per cent of the operations in retail can be automated with evolving technologies. As customers’ behaviour changed due to the pandemic, retail tech solutions have become increasingly relevant in the European market, especially in France. Through the convergence of technologies and the development of advanced retail, France is experiencing structural changes in the way businesses and consumers interact.

This edition of Retail Tech Insights focused on the landscape of retail tech in France in 2022 and how the associated technologies help businesses navigate the digital economy by sharing data-driven insights across the entire value chain. Featured company Selp is a high-tech company that is at the forefront of delivering smart[1]card productions. Functioning as a retailer’s gift card programme manager, it helps businesses acquire new customers and generate more revenue while delivering personalized loyalty programmes to existing customer bases.

We also bring to you thought leadership articles and exclusive insights from Scott Ziegler, Retail Director EMEA, Havaianas[1]Alpargatas, and Chad Fox, Chief Marketing Officer, Dollar General, turning the spotlight on how customised services assist retailers to create new business models and acquire customers along the way.

We hope the valuable insights from thought industry leaders and retail solutions provider organisations featured in this edition will help you make informed decisions for your business.

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